Tuesday, December 18, 2012

6 Music Business Holiday Gift Ideas

If you read my Big Picture Production Blog, you've probably seen my 13 Holiday Gifts For Musicians posts a few days ago. Here's another gift guide, but this one concentrates just on music business and social media.

Music 3.0 book cover image

1. Music 3.0: A Survival Guide For Making Music In The Internet Age
You know that I'm biased about this, but I really believe that if you're looking for one book that best outlines the new music business, Music 3.0 is it. With lots of great traditional and social media tips to help you market yourself successfully and efficiently, the book is currently used in music business courses in colleges and universities around the world. You can read some excerpts of the book on my website, as well as my other books.





Musician's Roadmap To Facebook and Twitter image


2. Musician's Roadmap to Facebook And Twitter
Ariel Hyatt is the queen of social media PR and her Cyber PR company has been a huge help to hundreds of artists. Her Roadmap picks up where Music 3.0 leaves off. If you just don't get how Facebook or Twitter can help you as an artist, you need this book.





All You Need To Know About The Music Business cover image

3. All You Need To Know About The Music Business
This is the 7th edition of LA music attorney Don Passman's excellent book and there's a good reason why it's been popular for so long. Let me put it this way, if you're in the music business, this book is essential reading, since it outlines just about every business scenario that an artist might come up against. The best part is that it's written in plain English so that even complex ideas (and there are lots of them in the music business) are easy to follow. Highly recommended.



Music Contract Library book cover image


4. Music Business Contract Library
Everyone wants to save a buck, and while you're always better off hiring a music attorney, sometimes you just don't have the dough. This book comes with a disc that has 125 of the most commonly used music contracts in editable Microsoft Word format. Any agreement is better than no agreement, and the Music Business Contract Library is a good place to start.




The Future Of Music book cover image


5. The Future Of Music: Manifesto For The Digital Music Revolution
This book was published a number of years ago but it's still surprisingly relevant. Dave Kusek and Gerd Leonhard nailed so many things, and have predictions that we've yet to see. It's a very provocative book that's an interesting read.





Lynda.com logo image
6. Lynda.com Video Courses
Lastly, you'll find all sorts of great business and software courses on Lynda.com, the absolute best portal for learning on the Web. If you're into Mixing, Recording or Mastering, you'll find some of my courses there as well, but just about anything else you can think of that revolves around tech or business is available there. Here's a free 7 day trail pass.


Each of the above makes a great holiday gift, but don't forget to treat yourself to a present as well!
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